Ray-ban Meta Brand Activation

Create the world's first Wayfarer-shaped go-kart track.

We partnered with marketing agency, Game Seven, to create the world's first Wayfarer-shaped go-kart track on South Beach, as part of a campaign for the limited-edition Ferrari sunglasses.

Our surface branding became the foundation of the immersive campaign, for creators and guests to engage with during F1 Grand Prix weekend.

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